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ENKI Tech Pop-Up Chats

Bringing you business+tech soundbites from Silicon Beach, Los Angeles.

TODAY’S GUEST: Mona Shaikh, sometimes aka “The Naughty Muslim” comedian

We catch up with one of our funniest clients, Mona Shaikh, at a coffee shop in West Hollywood about a sneak peak into her upcoming projects and how we’ve been the “Beyoncé upgrade” in her life.

Transcription

Mindy: Hi everybody, welcome to sunny West Hollywood. I’m joined here by “The Naughty Muslim comedienne,” Mona Shaikh. Yey! We just have a few questions for her today. Mona, how are you doing today?

Mona: I am, uh, good. Listen, how could you possibly not feel good in this kind of weather. We are so blessed to live in Los Angeles.

Mindy: I know right? Absolutely. Everybody should live here.

Mona: Yeah…No, don’t do that. [Jokingly.] Stay in South Dakota. It’s fine—you don’t have to do that. You don’t have to come out here.

Mindy: [Laughter.] Alright, so Mona, tell us a little bit about what your projects are. What are you working on these days?

Mona: So, as you know, I have my show Minority Reportz.

Mindy: Minority Reportz?

Mona: Yep Minority Reportz. It’s a comedy show that I started a couple years ago at the Comedy Store. We have many sub-areas under the Minority Reportz banner. And one of those shows we have is “Gay AF” which is all LGBTQIA comedians. And, I’m sure you know what AF stands for.

Mindy: What is that…

Mona: As f***.

Mindy: As f***! Yeah. LGBTQ AF! Yeah got it.

Mona: ..IA. Yeah, yeah! “Gay as f***.” And we are an official LA Pride sponsored show—that particular show of ours. And LA Pride informed us that we’re going to be their official comedy show for LA Pride 2020.

Mindy: That’s excellent. Congratulations. That’s exciting. Yeah!

Mona: I’m super excited about that. They’re gonna put us on the main stage there. It’s gonna be like this— you know LA Pride is always massive. I think that they are literally doubling their size next year. So that’s amazing.

There’s another project I’m working on them for a mask fundraiser. It gonna be—not getting too in-detail because we’re still working on it—is a Bollywood-pride…like a Bollywood style show. A fundraiser with LA Pride.

Mindy: Ok, ok!

Mona: So we’re working on that. I have a bunch of other shows lining up. I just had a massive meeting yesterday for my show Minority Reportz. We are going to be doing…so it’s been a big TV show for a while. And we’re working on…Minority Reportz is basically being launched on 4 different platforms. At this point that’s what we’re working on. So it’s already a live show, and we’re working on the, you know, three other platforms like a digital series and things like that. So…

Mindy: Do you have any quick advice for female comedians of today?

Mona: I don’t know so much as female comedians, but just comedians. Get in a healthy relationship, get into therapy…uh, you don’t have to do it. You seriously don’t. It’s a hard life.

Mindy: Ok…it’s a hard life! Ok, if it’s a hard life, how has Enki Technologies helped you in this difficult profession.

Mona: I love you guys very much because you have really helped me re-brand. It was like a massive upgrade from what I had before I met you guys versus what it is now. And I really see the difference on the way that people react to us. I see how people, when they go on the website, it just immediately stands out. Just like the rebranding, the colors, you know, how posh it is…it’s functional, but yet stylish. It just…literally, you guys…Beyoncé has said “Let me upgrade you”. That’s what you guys did to me. You are my Beyoncé.

Mindy: [Laughter.] Good, good. I’m so glad to hear that Mona. Glad we can help you with your branding and make things easier for you. So why do you love working with us?

Mona: I love working with you guys because A) because you guys do phenomenal work. Like just outstanding work. Honestly, I’ve worked with other companies in the past and they don’t come close to what you guys do. Just the level of professionalism, the quality, the style, and how fast you work—the service is just amazing…just across the board.

Bigger than that—literal cherry on top—is the amount of desserts I get to eat when I show up to your office.

Mindy: [Big Laugh.]

Mona: …the amount of cookies…the amount of ethnic treats too, like there’ll be stuff from Austria and Greece.

Mindy: …and mochi. We had mochi from Japan!

Mona: And mochi! I’m like “You know what? if nothing else works out, this work out.”

Mindy: Alright, we gotta get the treats going at the Enki office. But thank you so much Mona.

Mona: You’re welcome, Thank you. [Hug.]

[End interview.]

[norebro_text css_class=”sm-contact”] Mona Shaikh

The American population has been growing more diverse for some time now. For example, women have and will continue to represent a large swath of the educated working population. And the younger educated working population is increasingly made up of people of color. Yet, companies are struggling when it comes to hiring a workforce that reflects our changing populace. But the emergence of artificially intelligent technology has shown potential for creating a recruitment environment that fosters diversity in the applicant pool.

Diversity in the Workplace

Diversity in the workplace is vital for a variety of reasons that benefit both employees and employers. Working alongside individuals of different ethnic backgrounds, genders, ages, disabilities, etc., helps create an environment that fosters mutual respect amongst employees. Working alongside many kinds of people can nurture employees’ talents. The combination of differing strengths and work styles helps cultivate teams of people prepped to handle various tasks in more innovative and effective ways. Companies that develop a diverse workforce tend to have a more positive and productive working environment with employees who can resolve conflict respectfully. Employees learn to respect others’ differences and grow together from their similarities by working with others from varying backgrounds. Companies that demonstrate social responsibility and invest in making their work environment open and supportive of different kinds of people will garner more success and customer loyalty.

AI can Help…and Hurt Workplace Diversity

Talented candidates from diverse backgrounds are often overlooked when they do not come from the traditional candidate pools that employers pick from. As a result, skilled individuals miss out on great job opportunities, and many companies disregard capable people that can help their company grow. A few companies have begun implementing AI-powered recruiting software in their hiring process, but this has not been without its issues. In 2014, Amazon, the e-commerce giant, began building an internal computer software designed to review job applications that came through the company’s online hiring portal. The machine would review potential job applicants and give them a ranking between one and five stars. Using the data accumulated by the AI, human recruiters could then pick through the smaller pool of more desirable candidates to then go on to get hired. The project’s goal was to build a machine capable of screening thousands of resumes in a short amount of time to identify top-tier talent quickly. A device like this would help eliminate the arduous process of manually reviewing resumes, saving the company time and money. And because it was a machine doing the reviewing, developers also thought it would make the screening process unbiased. It was supposed to be Amazon’s “holy grail.” But one year later, developers of the machine began to realize that this was not the case. In 2015 developers started to notice a startling pattern with which the engine was ranking the job applicants. The machine would rank men five stars overwhelmingly and rank women lower, even if the women in the pool were just as qualified as their male counterparts. A grave error had been discovered. The machine’s job was to examine resumes and identify patterns in the resumes that matched existing resumes submitted to the company over ten years, ostensibly looking for resumes matching the kinds of candidates the company tended to hire.

Unfortunately, during that period, the vast majority of Amazon employees hired were men. The machine did not just learn to distinguish candidates based on skill and experience; it also learned to discriminate against them based on gender. When the machine observed words like ‘women’ or ‘women’s, it automatically gave the resumes with these words a lower score. Women who had gone to a women’s college or had participated in women’s clubs at school were put at a disadvantage regardless of their skill level. Developers tried to alter the machine’s sorting process to not mark down candidate profiles with these words, but the machine was designed to pick candidates similar to those they hired in the past, so it could still potentially find ways to discriminate based on gender. In 2018 Amazon scrapped the project.

With Amazon’s failed experiment made public, many companies have felt discouraged to use AI in their hiring process. But proponents of AI say that it is possible to develop an AI-powered recruiting system that is fair. When implemented right, AI can help overcome human biases. One such person is Genevieve Jurveston, Co-Founder and CMO of Fletcher. Fletcher is an AI-based recruiting firm that Juverston claims can help companies recruit a qualified and diverse group of job candidates. Juverston believes that AI can be a considerable asset to bring equality to the hiring process when programmed correctly. The most significant benefit that AI brings to the table is that it can operate without human bias. For example, humans have developed a bias towards men in high-ranking positions because most of us have only ever seen executive positions filled by men. As a result, when recruiting for a high-level position, human recruiters will be biased towards hiring male candidates for the job. Juverston says that to resolve human bias in the hiring process, humans must pull themselves out of the hiring process, at least initially. Fletcher’s technology is fully automated to screen candidates to find optimal talent to present to Fletcher’s clientele. Unlike Amazon’s internal recruiting software, Fletcher’s software is designed to search for potential candidates using much more innovative methods.

Many companies screen applicants based on criteria such as whether they went to an Ivy League university or worked for a top-tier company. As these institutions tend to be less diverse, the pool of applicants hired using this method is also less diverse. Instead, Fletcher’s software focuses on criteria such as career progression, which is an excellent indicator of an applicant’s skills and ability to succeed. This method also eliminates the barrier facing candidates that did not attend elite universities or have had a less traditional career trajectory. The pool of candidates that Fletcher presents to its clients is a lot wider and a lot more diverse, according to Juverston. And having a more diverse pool of applicants will help to ensure job applicants of varying backgrounds can get hired. For example, if a pool of applicants only has one woman or one person of color, human recruiters tend to be biased against that person because they do not fit the norm. If the pool of applicants is diverse, women and people of color have the same chance at being hired as their white male counterparts. Fletcher’s developers keep a close eye on the technology and monitor its outputs to ensure the pools of candidates it sends to their clients are diverse. Though Juverston wants to automate much of the recruiting process, she does not entirely believe in eliminating human interaction. The organizations that use her service can sort through and pick from the candidate pool that her machine produces. And human interviews are still very much a necessity in the job hiring process. AI-powered recruiting technology can cast a wide net to help companies find the most qualified applicants amongst a pool of candidates of various backgrounds, identities, and experiences to help companies hire much more fairly.

BROOKLYN WILL MAKE YOU MORE PROUD OF YOUR BUSINESS

Interview with Mona, Founder of Minority Reportz

Interview with John, CEO of Schmoozd

AI: Hiring Without Any Discriminations or Frontiers

Interview with TJ Montemer of Santa Monica Mirror

BE THE LIGHT!

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